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Actionable and Data-driven Intelligence for the Clean Energy Economy

Strategy & M&A

We partner with Executives to build resilient corporate strategies and robust 3–5-year business plans. 
We support your inorganic growth through rigorous target screening, commercial due diligence and post merger integration support through tools, processes and people.

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our Services:
  • Go-to-market: Where to play and How to win
  • Corporate Strategy
  • Business Unit Strategy
  • 5-yr Business Plans
  • Target Screening & Profiling
  • Commercial Due Diligence
  • Localisation Strategy
  • Business Case Development

Case Study

  • ClientEnergy storage technology company
  • ChallengeDefine a growth strategy while evaluating inorganic options to accelerate market entry
  • VARKA SupportDeveloped corporate and business unit strategy, assessed Make–Buy–Partner options, and created an M&A roadmap aligned with capital availability
  • OutcomeClear strategic direction and actionable roadmap to support partnerships and future transactions

Case Study

  • Client European Major: Where-to-play, How-to-win strategy and 5-yr Business Plan for new Product.
  • Challenge R&D team had created an innovative technology and wanted support with go-to-market and business plan.
  • VARKA Support Developed concrete where-to-play and how to win strategy based on customer segment size, pain points and value curve requirements. Built 5-year business plan outlining investment, revenue and profitability expectations.
  • Outcome Approval from the Board on the Business Plan.
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  • Client Supply Chain Major: M&A Screening and Due Diligence.
  • Challenge Client had high growth ambition and wanted to support it through acquisitions.
  • VARKA Support Screening of potential candidates as per the acquisition framework incl. revenue, production capabilities, ownership. For the selected candidates, further supported the due diligence process.
  • Outcome Client executed a multi-million acquisition.
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Strategic Sourcing, Inventory & Supply Chain

We optimize your supply chain to drive efficiency, reduce costs, and strengthen competitive advantage. Through strategic sourcing, smart inventory management, and streamlined operations, we ensure your business is always agile, resilient, and ready to meet demand.

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our Services:
  • Identify-Capture-Maintain Savings
  • Category Strategy Playbook
  • Value Chain Optimisation
  • Supplier Screening and Selection
  • Net Working Capital Optimization
  • RFI Execution
  • Inventory Forecast & Optimization
  • Supply Chain Risk Monitoring
  • Resilience Planning

Case Study

  • ClientGreen hydrogen project developer
  • ChallengeBuild a cost-competitive and resilient supply chain for early-stage project deployment amid supplier constraints
  • VARKA SupportDesigned category sourcing strategies, identified & assessed global suppliers & supported RfX execution for critical equipment
  • OutcomeImproved supply visibility and a structured sourcing approach supporting project execution and future scale-up

  • Client Green Hydrogen Asset Owner- Contracting Model, Supply Chain and Category Strategies.
  • Challenge Client wanted to set-up supply chain for their upcoming 100 MW+ project.
  • VARKA Support Three phase approach covering: 1. Select contracting model for the project, 2. Prepare category strategy and Identify top candidates for EPC, OEM 3. Support negotiations through deep profiles.
  • Outcome Optimal supply chain set-up optimized around cost, quality, credentials and risk.
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  • Client Supply Chain Major- MAKE vs BUY for Manufacturing Operations.
  • Challenge Higher costs levels compared to competitors triggered the Client to evaluate most optimal in-house manufacturing vs outsourcing set-up.
  • VARKA Support Developed a strategic MAKE vs BUY assessment framework by combining operational analytics, supplier market intelligence, utilization modelling, and scenario based financial analysis to evaluate long term manufacturing footprint vs outsourcing.
  • Outcome Identified cost saving potential upto 12%, including scenarios with investment payback within one year.
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Sales & Marketing

We help businesses accelerate growth by winning a larger share of their markets. Through data-driven sales strategies, targeted marketing initiatives, and precise customer positioning, we identify untapped opportunities and convert them into measurable revenue gains.

our Services:
  • Sales go-to-market
  • Sales Battlecards
  • Pricing Excellence
  • Growth Strategy
  • Account Planning
  • Customer and Competitor Insights
  • Demand Forecasting
  • Sales Process Excellence
  • Marketing Support
  • RFQ Support

Case Study

  • ClientElectrification solutions provider serving industrial customers
  • ChallengeStrengthen go-to-market approach and improve win rates in complex, multi-stakeholder sales cycles
  • VARKA SupportDesigned sales go-to-market strategy, developed account plans and sales battle cards, and supported value-based pricing approach
  • OutcomeMore focused customer targeting and improved commercial effectiveness across priority accounts

Case Study

  • Client Supply Chain Major- Aftermarket Growth Strategy and Battlecards.
  • Challenge Strengthen go-to-market approach and improve win-rate in highly competitive landscape.
  • VARKA Support Designed sales go-to-market by customer segments and geography. For high value customers, developed key account management plans, catalogues and battlecards to facilitate sales discussions.
  • Outcome Improved conversion rate across priority accounts through 10+ Spare Part Catalogues and 500 unique LRUs across 5 product categories. Unlocked access to multimillion Euros.
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  • Client Supply Chain Major- Value Pricing and Costing Process
  • Challenge Fragmented pricing governance, inconsistent costing practices, and ad-hoc cross functional coordination.
  • VARKA Support Designed and implemented a cross functional value pricing and costing governance process to improve bid quality, strengthen commercial control, and enable scalable decision making across global teams.
  • Outcome Enhanced Commercial Competitiveness, 50% reduction in bid turnaround time driven by automation.
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Technology & Product Management

Innovation without market alignment is a sunk cost. We help technology leaders build strategic roadmaps that connect complex engineering with validated market demands. Through deep competitive insights, customer value curve analysis, and cost-out excellence, we ensure your teams build solutions the clean energy market is actively ready to adopt.

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our Services:
  • Technology and Innovation Roadmaps
  • Product Cost Review
  • Insights: TAM-SAM-SOM
  • Customer and Competitor Insights
  • Cost-out Function Set-up
  • Innovation Landscape
  • Regulatory Analysis

Case Study

  • ClientHeat pump OEM targeting commercial and industrial segments
  • ChallengeAlign product roadmap with evolving market demand and competitive dynamics
  • VARKA SupportDeveloped technology and product roadmaps, conducted TAM–SAM–SOM and competitive analysis, and supported product management excellence initiatives
  • OutcomeClear product strategy and prioritised roadmap supporting scalable and market-aligned growth

  • CLIENT
    Supply Chain Major- 3-yr Product and Technology Roadmap.
  • CHALLENGE
    Client wanted to build portfolio of products and technologies to support 2030 revenue ambitions.
  • VARKA SUPPORT
    Built portfolio strategy supported by a 3-yr technology, product and service roadmap. The process included several cross-functional work-sessions and required deep insights into SAM-SOM, customer needs and competitive landscape.
  • OUTCOME
    VARKA is working closely to ensure delivery on the roadmap and conduct quarterly and annual refresh of portfolio.
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  • CLIENT
    Multi-Client – Product Benchmarking for Sourcing
  • CHALLENGE
    Client wanted to benchmark product portfolio of different suppliers within electrolyser, rectifier and cooling on key performance indicators.
  • VARKA SUPPORT
    VARKA interviewed relevant experts to create a framework for benchmarking product offerings of suppliers. The data on KPIs was aggregated through a mix of desk research and primary interviews with suppliers on their offerings.
  • OUTCOME
    Benchmarking informed the Category Strategy which is being actively used by sourcing teams to plan project development.
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Implementation Consulting

We partner closely with your teams from strategy through execution, translating ambition into measurable results. Recognizing that change can be disruptive, we place equal emphasis on stakeholder alignment and organizational adoption, ensuring solutions are not only designed effectively but embraced by the people responsible for delivering them.

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our Services:
  • Post Merger Integration
  • Change Management
  • Change Management
  • KPI Frameworks & Governance
  • Pilot Design & Scale up
  • Pilot Design & Scale up
  • Go-to-Market Execution
  • Monitoring & redesign
  • Cross-function Alignment

Case Study

  • ClientHeat pump OEM targeting commercial and industrial segments
  • ChallengeAlign product roadmap with evolving market demand and competitive dynamics
  • VARKA SupportDeveloped technology and product roadmaps, conducted TAM–SAM–SOM and competitive analysis, and supported product management excellence initiatives
  • OutcomeClear product strategy and prioritised roadmap supporting scalable and market-aligned growth

  • Client Supply Chain Major- SIOP Redesign.
  • Challenge Strengthen Sales, Inventory & Operations Planning (SIOP) capabilities.
  • VARKA Support Redesigned the end-to-end SIOP process, established governance frameworks, built automated analytical tools, and supported phased implementation across four countries.
  • Outcome Reduced process time by 60% and increased demand accuracy by 50%.
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  • Client Multi-Client – Working Capital Optimization.
  • Challenge Client wanted to improve their net working capital position.
  • VARKA Support Followed three-step approach: 1. Diagnose: Estimate size of the prize, 2. Design: Identify and validate levers, 3. Prioritize and Execute to free up cash across Accounts Payable, Accounts Receivable and Inventory.
  • Outcome Achieve reduction of inventory by 25% resulting in significant cash release. Standardization of payment period and terms resulted in cash release.
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India Power Market Advisory

India’s power market is complex, fast-moving, and pivotal to data center and industrial viability. We help energy intensive investors, technology companies, and infrastructure developers navigate India’s regulatory landscape, structure commercially robust PPAs, and build long-term energy strategies anchored in market reality. From wholesale market design to supply chain readiness, we translate policy into action.

our Services:
  • Renewable Market Entry
  • Regulatory & Policy Advocacy
  • India Power Market Assessment
  • Carbon / Net-Zero Strategy
  • Grid Infrastructure Advisory
  • Energy Portfolio Planning
  • Wholesale Procurement Advisory
  • PPA Structuring & Negotiation
  • Open Access Advisory

Case Study

  • ClientElectrification solutions provider serving industrial customers
  • ChallengeStrengthen go-to-market approach and improve win rates in complex, multi-stakeholder sales cycles
  • VARKA SupportDesigned sales go-to-market strategy, developed account plans and sales battle cards, and supported value-based pricing approach
  • OutcomeMore focused customer targeting and improved commercial effectiveness across priority accounts

  • Client European Utility – India Market Entry.
  • Challenge European utility needed a structured view of India’s power market regulations, PPA structures, and grid access rules before committing capital.
  • VARKA Support Assessed India’s wholesale market design (DAM/TAM/IEX), PPA structures (open access, group captive, sleeved), DISCOM counterparty risk, transmission charges, and REC mechanisms.
  • Outcome Regulatory landscape mapped across 5 dimensions; identified key risks and recommended optimal PPA structure for capital-efficient market entry.
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  • Client Indian Multinational Engineering Conglomerate.
  • Challenge Client wanted to build deep understanding on the competition from Chinese Electrolyser OEMs in India and globally.
  • VARKA Support Provided deep intelligence into the landscape, leaderboard, pricing and competitive profiles of 15+ Chinese Electrolyser OEMs to support sales battlecards.
  • Outcome Actionable intelligence being used by Sales teams in discussions with potential clients.
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Secure Your Clean Energy Market Advantage 
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